The Industry Institute Interaction Cell (IIIC) was established at SSM institute of Engineering and Technology in the year 2014 with a view to bridge the gap between the industrial expectation and academic expertise. There has always been a lacuna which goes, most often than never, unaddressed by the academics and syllabus when comes to industrial expectations and corporate challenge. It is imperative for a student to have a good exposure on the nuances of the industrial expectation and requirements. The III cell of SSMIET provides closer links with the industries which provide students with good insights about the latest industrial practices and also help the faculty to guide the students for the corporate challenge. On the other hand, Industries are able to know recent developments and inventions in their fields and implement projects for technologically driven economy.